Cameron Mackintosh's contribution to the development of the Essay

Cameron macs contribution to the development of the megamusical - Essay ExampleThis paper further highlights the legacy of Mackintoshs transformation of musical theatre through the increasing importance attached to the marketing of megamusicals which in turn has fuelled debate as to the repercussions of the megamusical for the musical as an art form as opposed to a corporate controlled money spinner.In considering Mackintoshs contribution to the megamusical, it is imperative to consider the contemporary mannikin for the business of theatre production in Londons West End and Broadway. For example, if we contextually consider the theatre market in the West End, youthful hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre announced a record breaking year in 2007 with more than 13.6 billion theatregoer s generating total tickets sales of almost 470 million, passing the 400 million mark for the first time.Furthermore, the Societys Chief executive Richard Pulford cited the revenue statistics as an annus genus Mirabilis for London theatre, stating that these figures are a wonderful start to our centenary year but were under no illusions that were going to have to motion very hard to maintain this success (Maev Kennedy., 2008).